Rob Cerbone is the Vice President, Wireless Product Management and Product Marketing within Time Warner Cable’s residential Broadband Services organization. In this role, Rob is responsible for the overall strategy and general management of TWC’s wireless product portfolio, including Home WiFi and TWCWiFi™. With regard to TWC’s primary out of home wireless offering, TWCWiFi, Rob leads the team that executes the planning, market development, deployment, product development, and product marketing activities. He also oversees TWC’s wifi roaming partnerships including roaming through CableWiFi® and Boingo. In addition to managing the Wifi portfolio, Rob leads the efforts for two of the TWC’s mobile applications (My TWC and WiFi Finder). Finally, he is responsible for the day-to-day management of the Company’s agency relationship with Verizon Wireless. Previously, Rob led product management activities for a number of TWC’s online entertainment products associated with the Road Runner web portal including video, radio, games and photos.
Before joining Time Warner Cable, Rob worked with Nextel Communications (later Sprint) in their Innovative Technologies organization leading the evaluation of next generation content and media platforms for 4G and converged wireless networks. Prior to Nextel, Rob worked for an early stage venture capital fund targeting companies developing communications software and services. Rob began his career in management consulting with Arthur Andersen and PricewaterhouseCoopers working on a broad range of consulting engagements in the telecommunications, media and entertainment industries.
Rob graduated with honors and holds an MBA in Finance from the Robert H. Smith School of Business at the University of Maryland. He also graduated from the A. James Clark School of Engineering at the University of Maryland with BS in Mechanical Engineering. He also is a graduate of the CTAM Cable Executive Management program at Harvard Business School.
In the past, Rob has held numerous non-profit positions with Wolf Trap Associates (Board Member 2003 to 2006) and the University of Maryland Alumni Association (Engineering Chapter Board of Directors 2001 – 2005, Engineering Chapter President 2003 – 2004, Board of Governors 2003 – 2004). Rob has also held Board Observer positions with privately held companies in the telecommunications space including Wisor (acquired by Synchronoss), Invertix (acquired by Altamira Technologies and Re-Route.