Trusted by leaders in communications, media and technology
Communication Technology Services, Intelsat, Time Warner Cable, Sprint, Internet2, Private equity–backed portfolio companies, TDF Ventures
About Rob
Rob Cerbone is a seasoned product and marketing executive with more than two decades of leadership across telecom, wireless, and technology businesses. He has held VP and GM roles with full P&L responsibility, leading teams that design, launch, and scale complex connectivity and subscription services.
Rob specializes in translating strategy into executable roadmaps, aligning commercial, technical, and operational teams to deliver measurable revenue and margin growth. He is open to executive, board, and advisory roles where disciplined product thinking and go‑to‑market execution are critical.
How I partner with companies
In addition to full‑time and board roles, Rob works with select organizations through Cerbone & Co. on high‑impact product and go‑to‑market initiatives.
Clarify where to play and how to win by prioritizing opportunities, sizing markets, and building business cases that stand up to scrutiny.
Unwind complexity created by growth and M&A, consolidating offerings into a streamlined portfolio that is easier to sell, deliver, and support.
Define offers, pricing, channels, and launch plans that align sales, marketing, product, and operations around a clear path to adoption and revenue.
Help operators, MSPs, and enterprises navigate private LTE/5G, CBRS, Wi‑Fi, and in‑building solutions with the right architecture, partners, and business model.
Provide near‑term executive leadership in product, marketing, or general management while you recruit, restructure, or accelerate a strategic initiative.
Examples of impact
Selected work led by Rob through executive roles and Cerbone & Co.
- Rationalizing a multi‑acquisition product portfolio
A security and home‑automation provider had accumulated overlapping offers and bundles through acquisitions, confusing customers and straining operations. Rob led a structured review that consolidated and simplified the portfolio, reducing packages by more than 90% and laying the foundation for a modern digital sales experience. - Launching private LTE services for a managed services provider
A managed services company wanted to introduce private LTE (CBRS) to its enterprise customers but lacked a clear offer, positioning, and go‑to‑market plan. Rob helped define target segments, craft value propositions, design packaging and pricing, and support the initial launch, enabling the company to move confidently into a new growth area. - Guiding a Communications Service Provider
A specialized Communication Service Provider targeting the research & education (R&E) community needed to understand emerging options for campus‑wide and in‑building wireless. Rob led an assessment of technology, deployment models, and business cases, equipping member institutions with practical frameworks to plan future investments.
Insights
Articles and perspectives by Rob Cerbone on telecom, wireless, and product leadership.
- Comcast brings back the data caps, will they work or drive high value customers away?
- The importance of planning
Work with Rob
Whether you are filling a leadership role, seeking an experienced board or advisory voice, or looking for targeted support on a critical initiative, Rob brings a combination of strategic perspective and hands‑on operating experience.