Executive – Advisor
Rob Cerbone
Product, Marketing & Operating Executive in Telecom and Connectivity
Senior executive and founder of Cerbone & Co., available for executive, board, and advisory roles
Executive Biography
Rob Cerbone is a seasoned product, marketing, and P&L leader who helps telecom, wireless, and technology companies translate complex connectivity into profitable, scalable businesses. Over more than 20 years of leadership experience, he has held VP and GM roles with responsibility for hundreds of millions of dollars in revenue, leading teams that design, launch, and grow private LTE/5G, Wi‑Fi, and managed connectivity services for enterprise and carrier customers.
Rob currently serves as Vice President of Product Management & Marketing at Communication Technology Services (CTS), a B2B provider of in‑building wireless, private cellular, and managed connectivity solutions. At CTS, he built the product management function and expanded into company‑wide marketing and growth leadership, effectively serving as de facto CMO. He helped transform CTS from a project‑based DAS systems integrator into a managed connectivity and Network‑as‑a‑Service provider focused on private LTE/5G, neutral host, and mission‑critical enterprise connectivity, launching new offers and digital demand programs that 7x’d new‑site traffic and 10x’d marketing‑sourced leads.
Previously, Rob was Vice President and General Manager of the global Media business at Intelsat, where he owned strategy, P&L, product roadmap, and commercial execution for a roughly $900M segment serving leading programmers, broadcasters, and DTH platforms. He led a ~60‑person team, launched hybrid satellite/IP and service‑centric media offerings, and preserved several billion dollars in contracted backlog during OTT‑driven disruption.
Earlier in his career, Rob served as Vice President and General Manager, Wireless at Time Warner Cable (now part of Charter), where he led strategy, product management, and operations for Home WiFi, Public WiFi (TWCWiFi/CableWiFi), SMB/venue WiFi, and mobile services, managing a team of ~30 and an annual budget of $75M capex and $12M opex. Rob and his team built one of the largest cable Wi‑Fi networks in the U.S., scaling TWCWiFi from roughly 100K to 400K+ hotspots and extending reach to about 500K locations through roaming partnerships, while driving 235% CAGR in hotspot locations and 281% CAGR in Wi‑Fi users between 2011 and 2015. He pioneered the “WiFi is our network” and Hotspot 2.0 strategy, launched one of the first commercial Passpoint roaming services, and led the launch of TWC Mobile Broadband and handset‑based MVNO services in partnership with Verizon.
Rob’s earlier roles include senior product and mobile leadership positions at Charter Communications and Sprint/Nextel, as well as early‑stage investment and advisory roles with TDF Ventures, PricewaterhouseCoopers, and Arthur Andersen. Across these roles, he has consistently operated at the intersection of product strategy, go‑to‑market execution, and operating discipline.
Career highlights
- Led multiple VP/GM and senior product roles with full P&L accountability across telecom, wireless, and media, including a $900M global media business at Intelsat and a mid‑hundreds‑of‑millions connectivity and mobile portfolio at Time Warner Cable.
- Drove major portfolio rationalization and simplification programs following acquisitions and organic growth, reducing complexity while enabling digital sales and modern GTM motions.
- Helped design and launch private wireless and edge services for enterprise and public‑sector customers, including CBRS‑based private LTE/5G and Network‑as‑a‑Service offerings.
- Advised a national research and education community on private wireless strategy and campus connectivity roadmaps, helping institutions evaluate 5G, private LTE, and Wi‑Fi architectures.
Focus areas
- New product and innovation strategy
- Go‑to‑market and commercialization
- Portfolio rationalization and simplification
- Private wireless (LTE/5G, CBRS) and connectivity strategy
- Marketing, demand generation, and growth operating systems
- Fractional and interim executive leadership
How I work with organizations
Rob engages with organizations in several ways, depending on need and timing. In some cases, he joins as a full‑time executive or GM to lead a business or transformation. In others, he serves as a board or special advisor, or works through Cerbone & Co. on focused product, connectivity, or go‑to‑market initiatives.
Recognition, speaking, and affiliations
- Recognized expert in private wireless and shared spectrum, speaking at OnGo Alliance events and other industry forums focused on enterprise and campus connectivity.
- Frequent speaker and panelist at sector‑specific events in healthcare and manufacturing, helping technology and operations leaders understand how private LTE/5G and advanced wireless can support clinical, industrial, and campus use cases.
- Active member of the OnGo Alliance Business & Deployment and Neutral Host Network working groups, contributing practical operator and enterprise perspectives on commercial models and deployment patterns.
- Past advisory board member for AEHIT (Association for Executives in Healthcare Information Technology), part of CHIME, providing input on connectivity, infrastructure, and innovation priorities for healthcare IT leaders.
- Career experience spanning major cable MSOs and network operators, giving Rob a practical view of how service providers build, price, and scale connectivity offers for businesses and consumers.