Experience spanning communications, media, and technology leaders
Communication Technology Services, Intelsat, Time Warner Cable, Sprint, Internet2, TDF Ventures, and private equity-backed portfolio companies.
About Rob
Rob Cerbone is a seasoned product, marketing, and operating executive with more than two decades of leadership across telecom, wireless, media, and technology businesses. He has held VP and GM roles with full P&L responsibility, leading teams that design, launch, and scale private LTE/5G, Wi‑Fi, and managed connectivity services. Rob specializes in translating strategy into executable roadmaps, aligning product, marketing, sales, and operations to deliver measurable revenue, margin, and pipeline growth. He is open to executive, board, and advisory roles where product strategy, go-to-market execution, and operating discipline must come together to drive results.
How I partner with companies
In addition to full‑time and board roles, Rob works with select organizations through Cerbone & Co. on high‑impact product and go‑to‑market initiatives.
Clarify where to play and how to win by prioritizing opportunities, sizing markets, and building business cases that stand up to scrutiny.
Unwind complexity created by growth and M&A, consolidating offerings into a streamlined portfolio that is easier to sell, deliver, and support.
Define offers, pricing, channels, and launch plans that align sales, marketing, product, and operations around a clear path to adoption and revenue.
Connect product strategy to market narrative, digital demand, content, sales enablement, and pipeline visibility—especially when marketing needs to become more measurable and growth-oriented
Help operators, MSPs, and enterprises navigate private LTE/5G, CBRS, Wi‑Fi, and in‑building solutions with the right architecture, partners, and business model.
Provide near‑term executive leadership in product, marketing, or general management while you recruit, restructure, or accelerate a strategic initiative.
Examples of impact
Selected work led by Rob through executive roles and Cerbone & Co.
- Rationalizing a multi‑acquisition product portfolio
A North American security and home‑automation provider had accumulated hundreds of overlapping packages and add‑ons through acquisitions, making it hard for sales and operations to quote and deliver consistently. Rob led a portfolio rationalization that reduced residential offer combinations by roughly 95% and created a cleaner structure to support a modern digital sales and self‑service experience.
Read the full story - Launching private LTE services for a managed services provider
A carrier‑focused managed services provider wanted to expand into enterprise and public‑sector customers by using private LTE/5G as the anchor for new offerings. Rob worked with the leadership team to identify target verticals and use cases, define private wireless‑anchored managed service packages, and build a phased go‑to‑market plan that moved the company from “exploring enterprise” to executing focused pilots and scalable offers.
Read the full story - Building a private wireless roadmap for smart campuses and research networks
A U.S. research and education community needed a clear, vendor‑neutral view of how private LTE/5G and CBRS could support smart campuses, research facilities, and next‑generation learning environments. Rob developed a practical evaluation framework, training presentation, and white paper that helped CIOs and network leaders compare options, align private wireless with existing Wi‑Fi and wired investments, and plan more strategic pilots and long‑term connectivity roadmaps.
Read the full story
Insights
Articles and perspectives by Rob Cerbone on telecom, wireless, and product leadership.
- Spectrum’s “Free Internet Forever” Play: Why Cable Is Repricing Broadband To Win Mobile
- Comcast brings back the data caps, will they work or drive high value customers away?
- The importance of planning
Work with Rob
Whether you are filling a leadership role, seeking an experienced board or advisory voice, or looking for targeted support on a critical initiative, Rob brings a combination of strategic perspective and hands‑on operating experience.