Executive – Advisor
Rob Cerbone
Product and P&L leader in telecom and wireless innovation
Senior executive and founder of Cerbone & Co., available for executive, board, and advisory roles
Executive Biography
Rob Cerbone is a seasoned product and P&L leader who helps telecom, wireless, and technology companies translate innovation into profitable, scalable businesses. Over more than 20 years of leadership experience, he has held VP and GM roles with responsibility for hundreds of millions of dollars in revenue, leading teams that design, launch, and grow complex connectivity and subscription services.
Rob’s career spans network operators, technology providers, and private‑equity–backed companies. He has led initiatives ranging from new product incubation and go‑to‑market design to large‑scale portfolio simplification and digital transformation. His work often sits at the intersection of product, marketing, sales, and operations—aligning strategy with what it actually takes to execute in the field.
Examples of his impact include rationalizing a multi‑acquisition product portfolio for a security and home‑automation provider, dramatically reducing offer complexity while setting the stage for a modern digital sales experience; guiding a national research and education consortium on the role of private wireless in future campus connectivity; and helping a carrier‑focused managed services provider use private LTE/5G as the anchor for an expansion into the enterprise market.
Today, Rob works with organizations that are navigating growth, transformation, or new technology bets—whether as a full‑time executive, board or advisory member, or through focused projects with his boutique advisory practice, Cerbone & Co. He is particularly interested in opportunities where product strategy, connectivity, and go‑to‑market execution must come together to deliver measurable business results.
Career highlights
- Led multiple VP/GM and senior product roles with full P&L accountability in telecom and wireless.
- Drove major portfolio rationalization and simplification programs following acquisitions and organic growth.
- Helped design and launch private wireless and edge services for enterprise and public‑sector customers.
- Advised a national research and education community on private wireless strategy and campus connectivity roadmaps.
Focus areas
- New product and innovation strategy
- Go‑to‑market and commercialization
- Portfolio rationalization and simplification
- Private wireless (LTE/5G, CBRS) and connectivity strategy
- Fractional and interim executive leadership
How I work with organizations
Rob engages with organizations in several ways, depending on need and timing. In some cases, he joins as a full‑time executive or GM to lead a business or transformation. In others, he serves as a board or special advisor, or works through Cerbone & Co. on focused product, connectivity, or go‑to‑market initiatives.
Recognition, speaking, and affiliations
- Recognized expert in private wireless and shared spectrum, speaking at OnGo Alliance events and other industry forums focused on enterprise and campus connectivity.
- Frequent speaker and panelist at sector‑specific events in healthcare and manufacturing, helping technology and operations leaders understand how private LTE/5G and advanced wireless can support clinical, industrial, and campus use cases.
- Active member of the OnGo Alliance Business & Deployment and Neutral Host Network working groups, contributing practical operator and enterprise perspectives on commercial models and deployment patterns.
- Past advisory board member for AEHIT (Association for Executives in Healthcare Information Technology), part of CHIME, providing input on connectivity, infrastructure, and innovation priorities for healthcare IT leaders.
- Career experience spanning major cable MSOs and network operators, giving Rob a practical view of how service providers build, price, and scale connectivity offers for businesses and consumers.